I was just like you…
Every new client felt like a life-or-death challenge. With every campaign, I'd hold my breath, afraid the results wouldn't meet expectations.
And if things didn't go as planned? The stress was overwhelming. How would I explain this to the client?
I'd check the account every hour like I was waiting for my final exam results.
“Media Buying felt like gambling.”
No clear rules. No defined elements for success. Every campaign was a random bet. I was constantly lost in confusion & the fear of failure was overwhelming.























