/01
Turn repetitive work into repeatable systems
Stop solving the same problems over and over. Build frameworks that continue producing value long after they're created.
Program for advanced marketers
AI Director
For Growth
Teams.
Transform workflows, knowledge, and expertise into AI-powered systems that scale beyond individual effort.
What You'll Walk Away With
Replace Yourself In The Workflow
Build systems that continue operating when you're unavailable.
Turn Expertise Into Assets
Transform what lives in your head into repeatable operational systems.
Create An AI Workforce
Deploy specialized AI workers for research, reporting, analysis, and execution.
Scale Without Adding Complexity
Increase output without increasing management burden.
01 / The wall
We Know You've become more productive with AI.
But has your team? Has your business? Has your operation?
Or are you still the bottleneck?
The reporting still depends on you.
The strategy still depends on you.
The approvals still depend on you.
The knowledge still lives in your head.
The operation slows whenever you're unavailable.
AI helped you work faster.
But it didn't help your business scale.
02 / The shift
The real opportunity isn't using AI.
It's redesigning work so AI can perform it.
Before
After
Completes tasks
Designs systems
Becomes more productive
Creates leverage
Saves hours
Builds operations that save thousands
Improves their output
Multiplies output of an entire team
Before
Completes tasks
After
Designs systems
Before
Becomes more productive
After
Creates leverage
Before
Saves hours
After
Builds operations that save thousands
Before
Improves their output
After
Multiplies output of an entire team
03 / Familiar?
If any of these sound familiar…
01
“I'm more productive than ever, but everything still depends on me.”
02
“My team uses AI, but everyone uses it differently.”
03
“We have AI tools, but no AI systems.”
04
“Our workflows are still manual.”
05
“We know AI can help, but we don't know how to turn it into business value.”
06
“Every automation project becomes more complicated than expected.”
07
“Our knowledge exists in people's heads instead of documented systems.”
08
“The business grows, but complexity grows with it.”
Then this program was built for you.
04 / The program
IntroducingAI Director.
A high-level implementation program for experienced professionals who want to move beyond using AI and learn how to build AI-powered operations.
Not by learning more prompts.
Not by collecting more tools.
Not by chasing the latest trend.
By learning how to redesign work itself.
05 / Outcomes
What you'll be able to do.
/02
Scale output without scaling headcount
Increase operational capacity without increasing operational complexity.
/03
Transform knowledge into assets
Convert expertise, processes, and decision-making into reusable systems that can be delegated, repeated, and improved.
/04
Build your own AI workforce
Create specialized AI workers that support research, analysis, reporting, operations, and execution.
/05
Design operations that don't depend on you
Replace bottlenecks with systems. Replace heroics with processes. Replace dependency with scalability.
/06
Create AI-powered solutions for real business problems
Move beyond prompts and automation hacks. Design solutions that create measurable business impact.
/07
Become the person who leads AI adoption
Stop reacting to AI trends. Become the person who guides implementation, transformation, and change.
FROM TASKS TO SYSTEMS•FROM PRODUCTIVITY TO LEVERAGE•FROM KNOWLEDGE TO ASSETS•FROM OPERATOR TO DIRECTOR•FROM MANUAL TO SCALABLE•FROM WORK TO WORKFLOWS•FROM OUTPUT TO OPERATIONS•
FROM TASKS TO SYSTEMS•FROM PRODUCTIVITY TO LEVERAGE•FROM KNOWLEDGE TO ASSETS•FROM OPERATOR TO DIRECTOR•FROM MANUAL TO SCALABLE•FROM WORK TO WORKFLOWS•FROM OUTPUT TO OPERATIONS•
06 / Fit
Built for operators, not beginners.
This is for you
- Senior Media Buyers
- Performance Marketing Managers
- Agency Owners
- Team Leads
- Marketing Consultants
- Marketing Operations Professionals
- AI-Aware Professionals Ready For The Next Level
This is not for you
- Beginners learning AI for the first time
- People looking for prompt libraries
- People looking for ChatGPT tutorials
- People looking for productivity hacks
- Anyone who hasn't yet learned how to work effectively with AI
New to AI? This program assumes you've already learned the basics. Start with our AI Coworker program →
07 / Your guides
Meet your instructors.
Ahmed Sobhy
Performance Marketing Director
Ahmed has spent the last decade building and scaling performance marketing operations for DTC brands. His expertise spans paid media strategy, team leadership, and AI-driven marketing optimization.
Ammar Abbas
Senior Software Developer and Digital Transformation Expert
Ammar brings deep technical expertise in building AI systems and digital solutions. His background combines software engineering excellence with practical understanding of how technology transforms business processes.
Together, Ahmed and Ammar have designed this program to bridge the gap between marketing strategy and technology implementation. You get both the practical marketing expertise and the technical depth needed to leverage AI effectively in your daily work.
Pricing
Invest in your growth.
Early Bird Offer
15,000EGP
Starts August 1st
Limited spots · ends soon
Regular Price
20,000 EGP
Save 5,000 EGP (25% off)
What's Included
6-Week Hybrid Program
Pre-recorded lessons you complete at your own pace, plus live follow-up sessions each round for Q&A and implementation support
8 Live Implementation Sessions
Weekly group calls with direct instruction and real-time Q&A
Lifetime Access to Recordings
Watch and re-watch every session at your own pace forever
Private Community Access
WhatsApp group for peer learning, accountability, and ongoing support
Direct Instructor Support
Get answers from Ahmed and Ammar directly in community
FAQ
FAQ.
Short answers. No fluff.
Who is this program for?
Senior marketers, agency owners, team leads, and operations professionals who already use AI and want to move beyond individual productivity into building AI-powered systems and operations.
Do I need technical skills?
No. This program is designed for operators and strategists, not developers. You'll learn to direct AI systems, not code them.
How is this different from the AI Coworker program?
AI Coworker teaches you how to work with AI as an individual. AI Director teaches you how to redesign work itself — building systems, operations, and AI workforces that scale beyond you.
Is this just another prompting course?
No. Prompting is a small part. The focus is on system design, operational leverage, knowledge transformation, and building AI-powered workflows that run without you.
What's the format of the program?
The program is hybrid: lessons are recorded for you to watch at your own pace, and each week is followed by 2 live follow-up and Q&A sessions where you get direct support from the instructors.
How long does it take?
The program runs for 6 weeks with 2 sessions per week. Expect to invest 4–6 hours per week including session time and implementation work.
Will there be community support?
Yes. You'll have access to a private WhatsApp community with direct instructor support, peer learning, and accountability.
Will this become outdated when new tools appear?
No. You'll learn principles, frameworks, and system design approaches that remain valuable regardless of which tools emerge.
09 / The decision
The future belongs to people who lead AI.
Not the ones who know the most tools.
The ones who know how to redesign work itself — and turn AI capabilities into business leverage.