Stop Feeling Overwhelmed By AI.Start Using It To Your Advantage.
Learn how to integrate AI into your daily media-buying workflow and turn confusion into capability.
The AI Revolution Is Already Here.
Every week there's a new AI tool. Every day a new model. Every month someone claims AI is about to change everything.
You know AI matters. You know employers expect marketers to understand it. But nobody has shown you how AI actually fits into your day-to-day work.
So you do what most people do. You save posts. Watch tutorials. Open ChatGPT occasionally. Experiment with random prompts. Then go back to working the same way you've always worked.
- Research a market
- Analyze performance
- Develop creative angles
- Build reports
- Present recommendations
- Plan tests
You're still not sure how AI should actually help.
The Real Risk Isn't AI Replacing You
The real risk is being outperformed by people who know how to work alongside AI.
Five years ago, knowing how to launch campaigns was enough. Today it's expected. Tomorrow?
The media buyers who stand out won't necessarily be the smartest. Or the most experienced. Or the hardest working.
They'll be the ones who know how to combine human judgment with AI leverage.
The ability to:
- Learn faster01
- Research faster02
- Analyze faster03
- Generate ideas faster04
- Execute faster05
is becoming a competitive advantage.
Not because AI replaces expertise. Because it amplifies it.
And the professionals who learn this early will have a significant advantage over those who don't.
AI is not your
competition.
AI is your new coworker.
Most people approach AI the wrong way. They ignore it, chase every new tool, or collect prompts without understanding how AI fits into real workflows.
All three lead to the same outcome: more confusion, more overwhelm, more anxiety.
Instead of thinking about AI as software — think about AI as a coworker.
AI Coworker
for Media Buyers.
A practical implementation program designed specifically for beginner media buyers who want to learn how to use AI inside their daily work.
It's a practical system for learning how to collaborate with AI effectively — so you become a more capable, productive, and valuable media buyer.
What's inside.
To help you build a practical AI advantage, the program is structured around four progressive stages.
Each stage builds on the one before it.
Not to teach you more tools. But to help you become a more capable media buyer.
01
Mindset
Why AI Matters More Than Most People Think
Before learning tools, workflows, or automation, you need the right mental models. Most marketers either fear AI, underestimate it, or use it without understanding its strengths and limitations. This module helps you understand where AI creates leverage, where human judgment remains essential, and how the future of media buying is evolving.
OutcomeYou'll stop feeling overwhelmed by AI and start seeing where it can make you more valuable.
02
AI Arsenal
Building Your AI Capability Stack
Most people think AI is a single tool. In reality, modern AI is an ecosystem of models, features, and capabilities—each designed for different types of work. Some tools are better at research. Some excel at reasoning. Some help you create. Some help you automate. In this module, you'll learn how to navigate the modern AI landscape, understand the strengths and limitations of different tools, and develop a practical framework for choosing the right solution for the task at hand.
OutcomeYou'll build a practical AI toolkit and develop the confidence to evaluate, adopt, and use new AI capabilities as the technology continues to evolve.
03
AI-Augmented Media Buying
How AI Fits Into Real Media-Buying Work
This is where theory becomes implementation. You'll learn how AI connects with the tools, platforms, and workflows media buyers use every day. The focus isn't on replacing your work. The focus is on amplifying your capabilities. Research faster. Analyze better. Generate stronger ideas. Reduce repetitive work. Improve decision-making. And create more leverage throughout your workflow.
OutcomeYou'll develop a practical system for integrating AI into your day-to-day work as a media buyer.
04
AI Scripting
Building Simple Systems That Work For You
The next evolution of AI isn't simply using tools. It's learning how to make them work together. In this module you'll learn how simple scripting and automation can eliminate repetitive tasks, reduce manual effort, and create workflows that continue delivering value long after they're built. No software engineering background required. Just practical applications designed for marketers.
OutcomeYou'll begin moving beyond using AI manually and start building lightweight systems that save time and create leverage.
The Result
By the end of the program, you won't simply know more about AI.
You'll have:
- ✓A clear understanding of how AI creates value
- ✓A practical AI toolkit
- ✓A repeatable AI-powered media-buying workflow
- ✓The ability to automate parts of your work
- ✓Your own AI Coworker System
A framework you can continue using long after the program ends.
Meet your instructors.
Ahmed Sobhy
Ahmed has spent the last decade building and scaling performance marketing operations for DTC brands. His expertise spans paid media strategy, team leadership, and AI-driven marketing optimization.
Ammar Abbas
Ammar brings deep technical expertise in building AI systems and digital solutions. His background combines software engineering excellence with practical understanding of how technology transforms business processes.
Together, Ahmed and Ammar have designed this program to bridge the gap between marketing strategy and technology implementation. You get both the practical media-buying expertise and the technical depth needed to leverage AI effectively in your daily work.
WHY THIS WORKS.
Most beginner media buyers try to close the gap through experience. The challenge? Experience takes years. You can't compress five years of experience into five weeks.
But you can dramatically improve how quickly you learn, think, research, analyze, and produce work.
Imagine the difference.
You spend hours researching competitors manually.
You use AI to organize information, identify patterns, and accelerate research.
You stare at campaign data trying to understand what happened.
You use AI to surface trends, generate hypotheses, and identify optimization opportunities.
You struggle to develop fresh creative testing ideas.
You have a structured system for generating and evaluating new angles.
You spend excessive time building reports.
You streamline reporting and spend more time generating insights.
You constantly wonder if you're falling behind.
You know which tools matter, how to use them, and where they fit.
This program is for you if
- You're a beginner media buyer
- You feel overwhelmed by the pace of AI development
- You don't know which tools deserve your attention
- You want practical implementation instead of theory
- You want to produce better work in less time
- You want to accelerate your growth
- You want to stay relevant in the AI era
- You want confidence instead of confusion
This program is NOT for you if
- You're looking for advanced AI engineering
- You want to build complex AI agents from scratch
- You're already deeply experienced with modern AI workflows
- You're looking for software development training
Already experienced with AI? Check out AI Director — our advanced program →
The transformation.
- "I know AI is important."
- "But I don't know where to start."
- "I don't know which tools matter."
- "I don't know how AI fits into my work."
- "I'm worried I'm falling behind."
- "I understand the AI landscape."
- "I know which tools deserve my attention."
- "I know how to apply AI inside my daily workflow."
- "I have a repeatable system."
- "I know how to use AI to become a better media buyer."
Enrollment.
Invest in your growth. Everything included.
- ✓4 modules · 8 sessions
- ✓All workflow templates & prompt vault
- ✓Tool-agnostic frameworks (won't go stale)
- ✓Lifetime access + future updates
- ✓Private community access
- ✓Starts August 1st
FAQ.
Short answers. No fluff.
Do I need technical skills?
No. This program is designed for marketers, not developers.
Do I need prior AI experience?
No. The program starts from first principles and gradually moves toward practical implementation.
Is this just another prompting course?
No. Prompting is covered, but prompting alone is not the goal. The goal is building practical workflows.
Will this become outdated when new tools appear?
No. You'll learn principles, frameworks, and implementation approaches that remain useful even as tools evolve.
What's the format of the program?
The program is hybrid: each lesson is recorded for you to watch at your own pace, with live follow-up sessions where you can ask questions and get support directly from the instructors.
How long does the program take?
The program runs for one month with 8 sessions and up to 16 hours of training. You can work through the recorded content at your own pace.
Will there be community support?
Yes. You'll have access to an online community for follow-ups, ongoing support, and direct connection with instructors and fellow students.
The Future Belongs To Professionals Who Know How To Work With AI.
Not because AI replaces expertise. But because AI amplifies it. The question isn't whether AI will become part of media buying — it's whether you'll learn how to work alongside it before everyone else does.
for Media Buyers.
Stop feeling overwhelmed by AI. Start using it as a practical advantage.