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Media Buying Starter Pack 2026

An intensive and comprehensive program covering all the skills and tools you need — designed to take you from zero to a point where you can start your Media Buying Career.

It focuses only on the information you actually need, with no filler, so you can stay focused and save your time.

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Media Buying Starter Pack — digital marketing analytics dashboard and ad platforms

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Hear it straight from the people who did the work.

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What You Will Learn

Eight practical modules that cover the full media-buying stack from mindset to execution.

Mindset

Save your time and effort by unlearning wrong approaches — and build a clear picture of the field, your role, responsibilities, and authority.

Learn how to plan a technical growth roadmap that creates a career breakthrough and puts you on the radar of top companies and clients.

Understand the elements that govern the Online Business Ecosystem and what drives success or failure — and how they directly impact your work.

Understand the nature of the relationship between you and your employer (agency or business owner) and how to set each other up for success.

Integrations

Learn how to build the right Tech Stack for each project and choose the appropriate tools and website builders.

Set up the most common integrations and avoid the typical mistakes that cause bugs.

Create, manage, and optimize Product Listings & Feeds.

Google Tag Manager

Use GTM to build a clean Tracking Setup and manage all your tracking tags and integration snippets without issues.

Meta Ads

Use the Facebook Ads interface from scratch, covering all the features you'll need.

Organize your ad account to simplify management and cut working time by 50%.

Campaign creation and management best practices to improve results.

Optimization essentials and how to solve common problems.

How to use different Campaign Objectives in your strategy — when each one is useful — to expand your toolkit.

How to reach your target audience at the lowest possible cost while maintaining audience quality.

How and when to scale Meta campaigns the right way.

Google Ads

Appear in front of the audience that is actively searching for your product and capture the maximum share of existing demand online.

Avoid burning money on high-volume Google Traffic — target profitable keywords through Keyword Research.

Understand the different types and objectives of Google campaigns, how each one works, and when to use them.

Campaign creation and management best practices to improve results.

Budget management, bidding, and campaign optimization.

How and when to scale Google Ads.

Analytics (GA4)

Get familiar with the GA4 interface and its most important features and reports.

Learn how to design User Flows & Funnels to understand and analyze visitor behavior on your site.

Use GA4 with different traffic sources.

Build Custom Reports based on your specific analysis goals.

Data Analysis & Spreadsheets

Use Excel and Google Sheets for data analysis.

Master the key Functions & Formulas that cut 80% of your working time.

Complete complex tasks in seconds using them.

Build meaningful visualizations that help you extract insights and make decisions.

Create organized, clear reports that get the attention of clients and management.

Content Marketing

Learn how to create content designed to drive immediate results.

Build a Content Plan for any industry or product you work with.

Understand the elements of successful content.

Evaluate Ad Copy performance and improve results.

Is the content up to date?

The program's content is fully updated — everything we teach is actively used in our current work, and any section that becomes outdated is updated for all subscribers.

Your subscription isn't just content — it's ongoing support. We run a Live Q&A Call every two weeks across all programs to answer your questions and cover anything new. And we regularly update our Tools and Templates whenever there are improvements or fixes.

Meet the Instructor

years experience

35M $

Ad budget managed

+4 Years

Teaching experience

+40

Clients managed

Ahmed Sobhy

Regional Operations Director — Ads Division

I won't bore you with a long intro — but if you're curious about my career journey and the companies I've worked with, I'll leave my LinkedIn link here.

In short, what matters to you:

9+ years of experience, reaching the role of Regional Operations Director for the Ads division at one of the largest agencies in the Middle East.

Spent most of my career as a Performance Manager, managing the biggest brands across MENA on behalf of two of the world's largest advertising agencies.

In 2019, my partner and I launched a dropshipping business from scratch — handling everything: product selection, website building, logistics, and shipping. That experience gave me a broader understanding of business beyond just ad management.

My LinkedIn Profile

Trusted in the field